Understand and decide
What changed, and what is worth doing about it
The difference between a notification and an opportunity is that an opportunity says what to do and what it is worth. The difference between an honest one and the usual kind is that the figure is a subtraction between two things actually measured, and refuses to exist otherwise.
14-day evaluation · no card · start before you connect anything
What it counts, and how it counts it
Where this sits in the loop
Decide. It finds what is worth doing. It follows Understand and hands on to Plan.
- 1
Detectors watch your own records
Each runs on a schedule over your data and opens, refreshes or resolves a signal. One detector failing never stops the others.
- 2
Signals become opportunities with a playbook
A signal is what changed. An opportunity is what to do about it, drawn from a known play, with the evidence that triggered it attached.
- 3
Impact is a measured gap, or it is absent
Where an opportunity carries a figure it is one subtraction between two readings, with the assumption stated. It never forecasts and never multiplies a rate into a total to make a bigger number.
What you can rely on
Dismissals are remembered
Turning one down is recorded, and the same family is not raised again as if nothing had been said. Your rejection is information, not a temporary state.
Related ones collapse
Several symptoms of one underlying thing arrive as one opportunity rather than five, so the list stays readable.
An empty list means empty
Nothing found is reported as nothing found. It is never dressed up as an achievement, because whether it is good news depends entirely on why.
What it will not tell you
Figures this deliberately withholds, and what it would take to earn them.
It notices what your data can show
An opportunity requires evidence in your own records. Market shifts nothing has recorded will not appear, and nothing is inferred from an industry pattern.
Most impact figures are absent by design
Where the two readings needed do not both exist, the opportunity carries no number at all rather than an estimate. Many legitimately carry none.
See what it already knows about your business
The evaluation starts before you connect anything: Xyranik reads your own site into facts you can check and correct. What it cannot yet measure, it says so rather than filling in.