Create and reach
What advertising cost, and what it actually returned
An ad platform grading its own homework is the oldest problem in marketing measurement. Xyranik reads what you spent from the platform and works out what it returned from your orders, which are two different sources on purpose.
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How you use it
Where this sits in the loop
Execute. It does the work. It follows Approve and hands on to Measure.
- 1
Spend comes from the platform
Connected ad accounts report what was spent. Google Ads, Meta Ads, Instagram Ads and LinkedIn Ads report spend back today; an account that cannot is not counted in any figure, and the page says which.
- 2
Return comes from your ledger
Orders traced to the campaign, from your own records. Where the ad account and the shop bill in different currencies, the figure is withheld rather than converted at a rate nobody agreed.
- 3
Changes are proposed, not taken
An agent may propose moving budget between two campaigns when one measurably returns more — and it waits for you, with the figures it used.
What it produces
Return on ad spend from your own orders
Calculated from traced orders rather than the platform’s attribution, which is why it is usually lower and always checkable.
Budget moves with a floor under them
A proposed reallocation is re-checked before it happens and refused unless the campaign gaining still pays for itself on a real sample.
Changes made on the platform, then read back
A budget change is applied where it counts and confirmed afterwards. A failure to confirm is recorded as unverified rather than assumed done.
What it does not do
Listed here rather than discovered halfway through making something.
Some accounts connect but report nothing
Where a platform’s spend cannot be read, it can still be connected but appears in no figure — and that is stated rather than leaving a silent zero.
Creative is not generated for ad platforms
Copy and stills, yes. Uploading finished ad creative into a platform’s library is not something Xyranik does.
Draft something in your own voice
Everything is written from what your business has actually said and sold, checked against the claims you approved, and held for you to read. Nothing is published by an agent on its own.